The Breakfast Group, the team behind 2008’s hit club Punk and the live music institution that is The Social, are directing Bar Rumba’s musical renaissance. With the company having already firmly established two successful Indie / Rock venues, Bar Rumba is set to create a new standard for live music in London’s, West End by combining club nights that cater for both the young fashionistas and complete audiophiles across the weekend.

December 2008 saw Bar Rumba test the waters by temporarily opening it’s doors under the pseudonym, 36 - a ‘pop up’ club concept in response to party goers demands for real music performed by musicians rather than the formulaic West End Funky house and cheesy dance floor fillers. Punk had earlier lead this alternative revolution, managing to attract the trendy Shoreditch set, style junkies and music lovers alike. Opting to rebel against the established, nondescript Central London clubs and firmly bringing an authentic party back to Soho. From 36’s notable success, Bar Rumba will endeavour to continue its policy of Rock ‘n’ Roll lead nights and parties that dish out quality music in an unpretentious environment where instead good times, real music experiences, live entertainment and more bang for your hard earn cash is the order of the day.

Bar Rumba is a venue that has music as its priority, where for over the last 15 years leading dance music talents such as Giles Petersen, Carl Cox, Derrick Carter, Norman Jay, Masters At Work and Todd Terry have all graced the venues decks. Now, emerging into a new musical age, this ethos remains the same and this London institution is the new venue for Blow Up, a legendary club night, also in its 15th year. Blow Up was the centre of the early to mid Nineties Brit Pop explosion, influencing the style and sound of a generation. This new residency starts on Saturday 24th January (following a move from a seven year run at Metro Club). Barrio Latino, a longstanding Bar Rumba favourite continues its weekly Tuesday night with a line up that includes Orquestar Estelar an amazing 35 piece Latin big-band on the 3rd February. Other forthcoming highlights are Cuba Ritmo, Phillipsman, DJ Julian M, Soulsa nite in the months to come. Other nights include.

Eric Yu, owner and founder has always had a vision of a space that will cater to the real music heads and lead the way regarding cutting edge music trends.

James Manero, Marketing Manager of the club has redeveloped the club to celebrate its 15 years in the scene, with a complete face-lift for the venue and updating of its music policy and direction.

“It’s about returning to the pioneering spirit of the original Bar Rumba. This city used to be king for music, but right now Berlin, Ibiza and Berlin are all doing it better. It’s time for a much needed renaissance in London’s club scene. For our relaunch there’s no multi-million pound refurb, there’s no new cocktail list, none of that rubbish, this is 100% about our musical policy and having the best parties in London.”